DIGITAL MARKETER LDN GROUP APPRENTICESHIP LONDON
TECH CITY STARS
Principles of Coding

During this block of the Apprenticeship, learners understand logic and the awareness of different languages such as HTML and Java, and how a Digital Marketer would use it. Apprentices will know how the compatibility of code changes depending on what platform is used. Learners will investigate how different components work cohesively to make the Web work.

TECH CITY STARS
Marketing Principles

Digital Marketer Apprentices will gain an insight into how marketing works and the impact of it. They will find out why and how markets are so segmented, and how to assess these in order to create and capitalise on marketing opportunities. Apprentices will understand how to develop and evaluate their own marketing strategies, which they will implement.

TECH CITY STARS
Digital Marketing Business Principles

The aim of this block is for Apprentices to understand the Principles of search marketing, SEO, PPC, email, web analytics, metrics and mobile apps. Digital Marketers will recognise the similarities and differences between major digital and social media platforms. Learners will understand how the business environment works and the business issues within this. Gaining an understanding of  digital etiquette, the working environment, security levels and data protection.